Job Description

Digital Marketing Strategist

 Seneca One is a financial services leader in its niche market with a 16-year track record of growth and stability. We are embarking on a massive transformation leveraging technology and new products offerings that will transform the company and our position in the industry. 

If interested, please apply with your most recently updated resume.  

We are searching for a marketing expert who has experience optimizing paid search, websites and online campaigns. As an expert in digital marketing, you are passionate about performance marketing and are looking for new areas to innovate.

The Digital Marketing Strategist collaborates with various teams to focus on maximizing marketing investment through existing digital assets and digital campaigns. 

Responsibilities

  • Execute day-to-day digital initiatives that drive brand awareness, customer acquisition, customer engagement and increase brand advocacy including, but not limited to, web site design, content development, campaigns, and SEO
  • Lead online advertising strategies
  • Lead development of paid search marketing, marketing technology infrastructure and testing schedules
  • Assist with developing our Digital Marketing team
  • Grow relationships inside and outside the company
  • Identify key performance indicators to measure return on investment and incremental opportunities

Requirements

  • 3 years’ work experience in the strategic management and hands-on execution of paid search campaigns, website optimization or other related channels
  • Bachelor’s of Science degree in marketing, business, statistics or related field
  • Authority in online advertising management and optimization
  • Ability to work well with cross-channel teams and influence decision-making across all levels of the organization
  • Strong ability to develop and implement plans
  • Desire to stay up-to-date on emerging technologies and marketing trends
  • Expertise using bid management tools such as DoubleClick, Adobe Media Optimizer and Marin

What’ll Make You Special

  • Experience in financial services
  • Master Degree in related field